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Chapter 4.1.2

 School Festival

college entrance exam for laborers (Taiwan)

On October 8, TUT held the "TUT Festival", which was a great campus festival, and the actual experience was also great.

I didn't take any photos because I was only interested in the experience, but the two things that impressed me the most were the expensive pearl drinks and the cosplay simulation store.

The first time I tasted pearl lemon tea in Japan.

For those readers in Taiwan, have you ever seen a pearl lemon tea with a countable number of pearls? And, it's sold for 300 yen (about 90 NTD back then)?

In fact, from the year I was exchanged, there was a third "Tapioca Boom", hand-rock cup drink stores opened one after another, and SNS was filled with beautiful photos of netizens and hand-rock cups. As a Taiwanese, I also discovered a cultural difference between Taiwanese and Japanese hand-rock stores:

ProjectJapaneseTaiwan
marketing techniqueSocial Media Usage
Just add "from Taiwan" and it's always a hit.
Diversification and Branding
In recent years, many new stores have been launched with celebrities
segmentsPredominantly young womenBoth men and women, from students to elders.
mount (a picture)Cafe-like interiorAt the discretion of the brand or the owner
ServicesJapanese etiquette and hospitality with a smileMore casual
Is it possible to use it internally?most likelyMostly not (except restaurant type)
MenuCombination of unique beverages such as Japanese matcha and roasted tea.
Fewer ingredients
Mainly Taiwan Tea
There are many variations of toppings, such as Fairy Jelly, Love Jade and so on.
PriceHigherLower (with a gradual increase)
measure wordlessMore (usually large cups to start)
adjustmentsFewer stores can adjust the sweetness of ice cubes.Most of them can be customized in detail
Pearl TasteI'm very impressed with the store, and the Taiwanese chain is not bad at all.Basically, it's good.
Difference between Japan's tea shop and Taiwan's tea shop

Perhaps due to the difference in marketing and publicity methods, in Taiwan, we can often see a grandfather or uncle in the rain, riding a motorcycle to the hand-rocked drink store to buy and then leave the scene; but in Japan, you can only see the whole store is specially dressed young women sitting in the hand-rocked cup store to talk about the world, and a glance outside the store is a long line of beautiful women, even if the young boys want to drink it is a kind of out of place, so I have not gone in. I have never been there. After all, as a Taiwanese, I will drink it a year later when I return to Taiwan.

However, when I was at the FTU festival, I found that even ordinary university students were selling pearl tea drinks, and there was more than one of them, so I was curious and ordered a cup of pearl lemon tea.

I didn't expect that not only is it expensive, but also the number of pearls is so small that I can count them. After taking a sip, the texture of the pearls was not flexible, and the tea itself was too sweet, so it might have been adjusted to fit the Japanese taste. After that, I didn't buy any pearl related drinks at the school festival. Although I didn't get to drink the Taiwanese-flavored pearl lemon tea, I was still thankful to see the students trying to sell Taiwanese shaker cups.

First time in a cosplay simulation store

Before entering the festival, you will get a program and a map from the counter at the entrance, and the "Mock Shop" written on it refers to the booth. Why is it called a "mock-up store"?

"Origin of "Mockup Shop

This is due to the following ordinance:

The Food Sanitation Law, Article 4, Section 7, stipulates that "management" shall be recognized as an act of providing food for the purpose of "promoting" the provision of food for the purpose of repeated procedures, katsu school education, regional revitalization, and regional activation.

(Chinese: According to Article 4, Item 7 of the Food Sanitation Law, "operation" is not recognized as an act that is not repeated and continuous and is incidental to the provision of food as part of school education or an "activity" carried out for the purpose of promoting community development, community activation, etc.)

This is why the term "mock-up store" is used to differentiate between general caterers. Generally speaking, the following situations can be accommodated by simply submitting a "mock-up store" application form:

  • Festivals organized by government agencies, etc.
  • Sports events and festivals organized by the mayor's office, youth clubs, women's clubs, etc.
  • Cultural festivals and agricultural festivals organized by schools, farmers' associations, etc.
  • Charitable activities organized by social welfare corporations, etc.
  • Sports events and festivals organized by trade unions and businessmen.
  • Festivals organized by shrines, temples, etc.

If you are not a member of the above organization and you have a continuous vending activity, you need to apply for a business license for the food and beverage industry.

Cosplay Cafe Experience

When my friend saw a cosplay cafe simulation store launched by the Anime and Manga Research Association, he invited me to go there, and as a boy who grew up with memories of Japanese anime and manga, I of course agreed to go.

Afterwards, it was really the Eastern University of Technology. Since most of the students were male, many of the female characters were dressed as women, but the students in the classroom were trying very hard to emulate the characters in the anime, some of them made their own clothes, some of them went out of their way to buy decorations, and some of the boys were trying to learn how to do makeup, and seeing that a lot of the characters that they knew were there made the trip to the University of Technology Festival worthwhile.

Cosplay cafe in Tokyo Tech Festival

Trivia

The school festival (held in conjunction with the campus open house) is not only a place to have fun, but also a good time to get to know the school. If you are interested in a Japanese school, you can come to Japan during the school festival, visit the research labs, greet the professors, get to know the atmosphere of the labs, and make sure that the direction of your research is what you want to do, so that when you apply to a school in the future, you will be able to complete the paperwork for your research project with more confidence.

I've put the official website in the Resources section for news about the TIT (now called "Tokyo University of Science" due to the merger) campus visit day and other news, and for those who are interested, I've also included the latest news at the following link.


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